Best Internet Marketing
In this article, you will read about internet marketing in general, and what is the best internet marketing for you.
The best internet marketing, of course, is the marketing which produces the most traffic to your site; However, it might not be the best for you, because it might take a lot of time, which you may not have; or it might cost too much, and you might not be in a position to afford the expense. This is especially so if the expense is on a recurring monthly basis.
There are several forms of internet marketing, such as search engine optimization, pay per click, social media and viral marketing. Today, I want to touch a little on each one, giving you the opportunity to understand how they work and decide which one is best for you.
Search engine optimization is actually a process in which you get your web address and company’s information on the top of the list of search results on search engines like Google or Yahoo. This is a way to increase your exposure, and therefore get more people looking at your site, thereby getting more people to purchase your product or services.
Pay-per-Click is another way of internet marketing. This is also used to direct traffic to your website via specific keywords directly related to the website your ad is placed on. So each time your ad gets clicked on you pay for it- hence, pay-per-click.
There are two different way to determine the cost for clicking on the ad using the keywords. The first way is to consider the value, and in this formula they also look at the day of the week and the time of day. There is no fixed rate/cost in this case. If the site has great value, and therefore produces high traffic and results, the cost of this pay-per-click can be very expensive. The other way is a flat rate where you can bid on and be granted a fixed price for the clicks you receive based on the keywords. This way can be very lucrative and yet not as expensive.
The three major providers of such a marketing strategy are Google AdWords, Yahoo! Search Marketing and Miscrosoft adCenter. You would need to check each company for their guildelines and also to see if this in the best internet marketing for you.
Social Media and viral marketing are very profitable. They can take more time than money, but can truly be cost effective. I am sure you are aware of FaceBook, YouTube, Twitter, and Google. These are all social media companies. Blogging and Article Marketing are other forms of social media that are used successfully. Viral Marketing is more on how the information is sent out within social media network. To use social media there are many aspects to consider such as creating database, analyzing results, and managing the campaign. When used together and correctly, you will get great exposure quickly and to the masses in an effective manner.
As you have read, each form of internet marketing can be very effective, but not all types may be right for you. To determine the best internet marketing for your product or services, you need to consider your time and budget.